Trade Show Checklist: Are You Prepared For Your Next Exhibit?

The buildup to this Trade Show season has businesses eager to participate in live exhibits again. However, after a year without any live events, it's natural for some exhibitors to feel rusty. That's where we come in! We created a checklist for exhibitors that might help you plan and prepare you on the journey back to live trade shows. Are you prepared for your next exhibit? Keep reading to find out!

Have you registered to attend the event?

Meeting registration deadlines should be one of the first things on your list. Because of the COVID-19 pandemic, it's even more essential that we plan to account for building capacities and health guidelines. Most events require registration before attending. Registering also allows you to choose your booth location and start planning what your exhibit will look like.

What is your target?

Attending trade shows is a great experience, but it should not be the only reason you attend. As a business owner, you should have a goal or target in mind to communicate to the audience. Without a plan, you cannot measure your success at the show. Some examples of goals you might have are a certain number of leads, networking opportunities, sales, etc. Be sure to outline your plans to make the most out of attending the event.

Is your booth ready?

A good impression is a long-lasting one. To attract people to your booth, you need to make it exciting and enticing. After registering, you'll have an idea of your booth's dimensions and how much space you have to display your graphics. You can still create a significant impact and a lasting impression even with a small space.

How are you getting to the event?

The last vital box to check out is your transportation to the venue. Travel accommodations may not be an issue for you or your staff, but shipping your display booth is just as important. Having a booth is part of the trade show experience, so make sure you handle the transportation logistics.

Whether the event is in town or a long trip to another state, you need a reliable partner that has experience with trade show shipping for a hassle-free trade show experience. When you're ready, Protrade Logistics is prepared to provide you with a quote for your shipment and answer any questions you may have.

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